Piper's Peppers: Logo & Label Design
An ornate vintage logo and a pickled pepper sauce label line for Piper's Peppers: two illustrated stories, Breaking The Ice and The New Deal, with Spicy and Mild variants, designed for a 5 FL. OZ. (150ML) bottle.
Framing the Challenge
Piper's Peppers needed a specialty-food look with character: a logo with an old-time feel and labels that tell a story, yet still hold a full nutrition panel, ingredients and a heat indicator on a small bottle wrap.
Key Objectives
- Design an ornate lettering logo in a green and gold treatment, plus an outline version
- Illustrate two label stories, Breaking The Ice and The New Deal
- Show heat level with a thermometer and Spicy / Mild tags
- Fit shake-well copy, nutrition facts and ingredients on a 5 FL. OZ. wrap
- Review the labels on digital bottle mock-ups
Crafting the Solution
The ornate lettering was drawn first, in color and black and white versions. The label illustrations went from rough sketch to line art to color, and were then set on a landscape wrap with the logo, a heat gauge, the nutrition panel and ingredients. Digital bottle mock-ups (design previews, not produced bottles) checked the green and amber variants.
Real Results
Piper's Peppers received its logo in color and outline versions, plus finished label artwork for Breaking The Ice and The New Deal.
The REDXEL Impact
The brand now has a recognizable logo and a label line with story-led illustration across its sauce flavors.
What We Delivered
- Ornate vintage logo: color and outline versions
- Breaking The Ice label (Mild version shown)
- The New Deal label
- Line art stage of The New Deal label illustration
- Digital bottle design mock-ups