Bad Habits Good People: Logo & Brand Identity System

Framing the Challenge

The brand needed a visual identity that communicates the balance between playful mischief and genuine character. The mark had to feel urban, expressive, and flexible, working across signage, vape-related uses, and future product expansion while remaining iconic and scalable.

Key Objectives

• Create a symbolic logo expressing the duality behind the brand name
• Develop a flexible identity system with gradient and monochrome versions
• Ensure clarity at small digital sizes and large physical signage
• Produce a complete set of logo lockups for multiple real-world applications

Crafting the Solution

We built a split-circle emblem featuring two opposing profiles, a halo, and a gesture element to capture the “good people with bad habits” narrative. From this central motif, we developed a full identity system: warm and cool gradient variants, solid black and white versions, and multiple configurations with and without text. A storefront sign mockup validated contrast, realism, and visual presence in an urban environment.

Real Results

The final identity is visually strong, adaptable, and instantly recognizable. The logo performs consistently across illuminated signage, digital layouts, and clean background applications. The system provides a durable visual foundation for future marketing and vape-brand growth.

The REDXEL Impact

The identity system establishes a complete visual foundation for the brand, giving it a standout mark and a set of adaptable configurations ready for signage, marketing, and vape product expansion.

What We Delivered

• Primary emblem with dual-profile halo concept
• Gradient colorways (orange–pink and blue–purple)
• Solid black and solid white logo sets
• Circular, stacked, and minimal icon lockups
• Urban signage mockup showcasing real-world brand presentation
• Vector master files and export-ready assets