A promotional display of CBD Lean bottles arranged in a vibrant retail setting, featuring bold label designs with gradient backgrounds and stylized typography, emphasizing the product’s modern branding and shelf appeal.

CBD Lean: Brand Identity and Packaging

A visually bold, high-impact brand identity for CBD Lean, built to stand out in retail and trade show environments with vibrant packaging and modern aesthetics.

Framing the Challenge

Experience CBD approached us to create a sub-brand identity for their unique CBD-infused beverage, CBD Lean. The challenge was to capture attention in both retail and trade show environments, balancing clean visuals with energetic design that felt modern, trustworthy, and appealing to a broad audience.

Branding exploration for CBD Lean including sub-brand layouts, type choices, and color palette iterations, originally based on the Pisa Ice design foundation.

Key Objectives

  • Develop a strong logo and identity for CBD Lean under the Experience CBD umbrella
  • Create high-impact packaging and product labels for multiple flavors
  • Design trade show materials that reinforce brand recognition
  • Ensure brand consistency across digital and print media
Close-up of the CBD Lean logo showing line precision and icon detail, with palette swatches including vibrant green and cream-yellow tones.

Crafting the Solution

Working closely with Leeron Galimidi, we went beyond simple mockups to deliver layered brand thinking, blending sharp layouts, vibrant gradients, and product-focused visuals. Our work extended into magazine ads, event signage, packaging, and cohesive systems that helped elevate their presence across all platforms.

Variations of the CBD Lean logo in full color and white for light and dark backgrounds, alongside expressive color schemes for different product types.

Real Results

The CBD Lean identity became a standout visual within Experience CBD’s product ecosystem. With glowing reviews from trade shows and resellers alike, the branding contributed directly to their growth. From eye-catching bottles to consistent marketing, the identity system helped propel the brand from small startup to serious player.

Grid of CBD Lean branding formats including monochrome and color versions displayed on contrasting black and white backgrounds for flexible usage.

The REDXEL Impact

Our design partnership played a pivotal role in launching and scaling CBD Lean. The designs not only attracted attention but also built credibility. Feedback from events and customers alike highlighted how the branding made them feel confident in the product’s professionalism and appeal.

Final product rendering of a bright red CBD Lean frozen beverage with logo prominently featured on the glass, set in a blurred environment for marketing use.

What We Delivered

  • Logo and Sub-Brand Identity for CBD Lean
  • Full Label Set for Product Lineup (Multiple Flavors)
  • Magazine Ad Designs and Print Campaign Assets
  • Event & Trade Show Signage Templates
  • Packaging Layouts & Digital Product Mockups
  • Production-Ready Assets (Print & Digital)

Make It Real!

Let’s Bring Your Vision to Life.

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