CBD Potion Lotion: Label Design
A sleek and modern label design for a topical CBD cream that combines natural healing ingredients with full-spectrum CBD in a visually captivating container layout.
Framing the Challenge
The goal was to create a professional, trustworthy label design that stands out on shelves while communicating comfort, healing, and clean wellness. The client needed a design that worked across two product sizes, maintaining FDA labeling standards and brand consistency.
Key Objectives
- Design a modern, premium label for CBD topical packaging
- Highlight natural healing properties and ingredient transparency
- Support multiple sizes (2 oz and 4 oz) with strength distinctions (500mg / 1000mg)
- Create a visually soothing, trustworthy, and brand-aligned layout
Crafting the Solution
We developed a label layout using deep purple gradients and glowing swirls to evoke comfort and relaxation. Key benefits such as anti-inflammatory and pain relief were clearly listed. The typography was structured for clarity at small sizes, and callouts for strength and usage instructions were strategically placed. Elements like the Made in USA badge, ingredient panel, and usage guidelines were all optimized for compliance and readability.
Real Results
The final label design was approved for both 500mg and 1000mg strength jars and used in product launches nationwide. The strong visual identity supported customer trust and helped the product gain traction in competitive retail spaces and wellness boutiques.
The REDXEL Impact
This packaging design helped solidify Experience CBD’s presence in the topical product market. The blend of clarity, compliance, and wellness-forward design made it a versatile asset for shelves, online listings, and promotional materials.
What We Delivered
- Label Design for 2oz and 4oz Jars
- High-Resolution Print Files (CMYK)
- Editable Source Files
- Strength Callouts (500mg / 1000mg)
- Ingredient Panel and Usage Instructions