Edge Spa: Branding and Flyer Design
A clean, high-end visual identity and marketing flyer for Edge Spa, capturing luxury, serenity, and wellness through minimalistic design.
Framing the Challenge
Edge Spa needed a professional and attractive marketing flyer that captured their brand’s modern, clean, and luxurious aesthetic. The project required a cohesive identity with a custom logo and a visual system suitable for both print and web distribution.
Key Objectives
- Design a high-impact flyer that communicates spa services and contact info clearly
- Develop a sleek, minimalist logo reflecting the brand’s luxury wellness theme
- Ensure cohesive typography, spacing, and layout for an upscale, modern appeal
- Deliver ready-to-print PDF and editable source files
Crafting the Solution
We collaborated closely to understand the tone and clientele of Edge Spa. The visual system leaned toward neutral tones, elegant typography, and carefully spaced layouts. The logo was constructed with simplicity and sophistication in mind, pairing soft curves with sharp type.
Real Results
The final flyer presents a calming, luxury-forward design featuring the new logo, spa imagery, and service highlights. The print version included high-resolution assets and margin-optimized layout, while the digital version was exported for social promotion and PDF sharing.
The REDXEL Impact
The flyer gave Edge Spa a premium presence at launch and helped establish visual credibility in their target market. The simple elegance of the design became the standard for their branded material going forward.
What We Delivered
- Custom Logo Design for Edge Spa
- 8.5x11” Vertical Flyer (Print & Web Optimized)
- Typography & Color Palette Guide
- Final Assets in PDF, AI, and PNG formats