Full Spectrum Oil: Logo Design
Logo identity design for Experience CBD’s new vape oil product, Full Spectrum Oil, developed through multiple exploratory stages to arrive at a vibrant, approachable, and cannabis-forward emblem for a general-use CBD offering.
Framing the Challenge
The client needed a distinct new identity for a Full Spectrum Hemp Extract Vape Oil product. Unlike previous CBD Oil designs, this version emphasized full plant flavor and a more expressive, public-friendly brand image. The logo had to reflect a broader audience, integrate familiar cannabis cues, and remain flexible for packaging needs without overlapping with existing product marks.
Key Objectives
- Develop a new logo identity for a cannabis vape oil with no overlap with existing CBD Oil branding
- Convey “full spectrum” richness through type, color, and visual metaphors
- Balance friendly, consumer-accessible design with clear cannabis associations
- Design for legibility on 30ml white bottle label with no dark background
Crafting the Solution
The process began with font exploration and layout trials, experimenting with the phrase "Full Spectrum Oil" across type and color ranges. Several rounds explored direction A (clean gradients, separate symbol) and direction B (boxed spectrum look). The final selection blended organic elements, including curved oil drop line and leaf shapes, into the typography itself. Gradient yellows and greens signaled hemp-derived oil, while bold sans-serif lettering ensured clarity and reproduction across sizes and print types.
Real Results
The selected logo balances bold consumer branding with familiar hemp cues. It has since been used on bottles, product packaging, and the Experience CBD website. The thick curves and glowing color line create an approachable look, helping it stand out on shelf while fitting within the wider CBD lineup.
The REDXEL Impact
The logo created a visually distinct identity for the Full Spectrum Oil product while harmonizing with the Experience CBD brand. It helped introduce the product line with strong shelf appeal and clear consumer focus, bridging design consistency and product uniqueness.
What We Delivered
- Full Spectrum Oil Logo Design
- Color Variations (Dark Border, No Border, Flat Black)
- Font-Only Explorations & Rainbow Spectrum Trials
- Print-Ready Final Artwork and Source Files