Issues Today: Podcast and Radio Brand Identity
A retro-modern visual identity for the syndicated broadcast "Issues Today Radio," designed to function across podcast channels and traditional media with bold iconography and custom lettering.
Framing the Challenge
The client needed a logo system that could flex between podcast and radio formats while remaining instantly recognizable. It had to convey authority, clarity, and trust, while staying visually unique in the crowded broadcast space.
Key Objectives
- Design a bold and scalable logo system adaptable for both podcast and radio
- Incorporate classic microphone iconography with a modern twist
- Ensure legibility at small sizes, including app icons and print use
- Deliver multiple configurations for flexibility across platforms
Crafting the Solution
We developed a stylized broadcast microphone as the focal point, embedded with the host’s initials. The surrounding visual elements blend wave signals and strong typography with a slightly retro tone. The result is a confident identity system that works from digital thumbnails to full-page spreads.
Real Results
The identity helped elevate the show’s presence and recognition on streaming platforms and in syndication. Bob Gourley praised the work for its punctuality, professionalism, and strong execution. The logo system continues to serve the show across episodes, promotions, and station materials.
The REDXEL Impact
The new visual identity brought modern professionalism to Issues Today Radio, helping the show present itself as more established and competitive across major distribution platforms. The flexible visual language makes it easy for producers to apply the branding across digital and traditional materials.
What We Delivered
- Logo System for Podcast & Radio formats
- Color and Black-and-White Versions
- App Icon and Thumbnail Versions
- Full Resolution Vector Assets
- Brand Presentation & Guidelines