Metafit Complete: On-Site Nutrition and Fitness Poster
A vibrant promotional poster developed for a fitness and wellness brand offering on-site registered dietitian services, designed for strong visual presence and flexible format use.
Framing the Challenge
The client needed a poster that clearly communicated the availability of on-site nutritional support alongside their fitness programs. The design needed to feel health-forward, visually engaging, and suitable for both print and digital advertising, from large posters to small-format inserts.
Key Objectives
- Promote on-site registered dietitian services in a health-focused environment
- Combine fitness visuals with nutrition themes in a unified layout
- Adapt seamlessly to multiple sizes and distribution channels
- Maintain clarity, energy, and accessibility across all formats
Crafting the Solution
The design follows a vertical grid layout featuring curated imagery of exercise, healthy foods, and lifestyle elements. Color and composition were intentionally selected to create harmony between physical training and nutritional wellness. A call-to-action panel reinforces service availability and insurance support, while the overall layout ensures scalability from poster to postcard.
Real Results
The final design was deployed in gym spaces and shared through various promotional channels, including print ads and in-store handouts. Its layered layout and modular format allowed the brand to reuse key sections across digital and physical placements without losing impact.
The REDXEL Impact
The campaign effectively increased awareness of the brand’s integrated wellness services, drawing new interest in both nutrition and fitness programs. Its professional execution supported brand trust and aligned with the broader health-focused identity.
What We Delivered
- 11x17 Poster Layout
- Adapted Versions for Letter and Postcard Formats
- Digital Ad and Social Media Graphic Variants
- Print and Web-Optimized Final Files