A glass of vibrant blue Italian ice with the ‘Pisa Italian Ice’ logo, surrounded by a swirling frozen splash and flying blueberries, all set against a deep, glowing blue background for a refreshing and dynamic visual.

Pisa Italian Ice: Brand Identity and Logo Design

A bold brand identity for an Italian dessert shop, emphasizing playful elegance and smart color contrast.

Framing the Challenge

Pisa Italian Ice needed a unique, recognizable brand identity for a new dessert concept that balances tradition with vibrant visual energy. The main challenge was making the Pisa Tower an iconic element while still preserving legibility and versatility across packaging and signage.

Branding concepts for “Sweet Pisa Ice” and “Pisa Italian Ice,” featuring logo variations in red, pink, green, and yellow palettes. The designs include the Leaning Tower of Pisa icon and color swatches, with a pizza crust and sauce theme explored on the left panel.

Key Objectives

  • Design a flexible logo system with color and black & white variants
  • Emphasize the word “Pisa” in a vibrant tone to stand out visually
  • Ensure strong legibility and visual appeal across light/dark backgrounds
  • Deliver production-ready files for print and digital assets
Logo exploration for “Pisa Italian Ice” featuring two versions: a vibrant teal and yellow design on the left, and a black-and-white version on the right. A zoomed-in highlight showcases typographic detail, and two accent color swatches (#01FF9D and #FFFFA7) are displayed in the corner.

Crafting the Solution

We explored multiple layout and color variations, working closely with the client to study visual balance, contrast, and emotional tone. The process included font pairing studies, icon refinement, and progressive enhancements of the Pisa tower illustration to fit the tone and scale of the brand.

A selection of “Pisa Italian Ice” logo variations displayed on a split canvas: the left side features four colorful badge-style logos in different themes, while the right side shows three minimalist white versions of the logo with the Leaning Tower of Pisa and elegant script font, designed for dark backgrounds.

Real Results

The final design introduced a customized Pisa Tower icon with modern soft edges and clean geometry. The approved logo blends nostalgia with fun, helping Pisa Italian Ice stand out in both retail and mobile dessert carts. Approved variations allow adaptability across packaging, signage, and merchandise.

Grid of Pisa Italian Ice logo variations displayed on both white and black backgrounds, showcasing full-color, grayscale, and black-and-white styles for versatile branding across light and dark surfaces.

The REDXEL Impact

Our involvement went beyond deliverables: we shaped clarity, built momentum, and crafted assets that elevated their brand. The result wasn’t just a design system, but a creative shift they could own and evolve.

A tall glass of vibrant red and white Italian ice and topped with mint leaves, featuring the Pisa Italian Ice logo on the front, with a blurred background of similar drinks in a cool-toned setting.

What We Delivered

  • Primary Logo in Color, Black and White & Single Color
  • Brand Icon (Vector & Print Optimized)
  • Full Logo Package (Vertical, Horizontal & Icon Only)
  • Brand Kit Specs with Font Suggestions and Pairings
  • Vector Formats: .AI, .PDF, .SVG & .EPS
  • Raster Formats: .PNG at 72, 150, 300 & 600 PPI

Make It Real!

Let’s Bring Your Vision to Life.

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