CBD Potion Lotion: Logo Design
A bold and stylized logo for CBD Potion Lotion, a new product under the Experience CBD line, designed to blend elegance, medicinal appeal, and high-end aesthetic into a single visual mark.
Framing the Challenge
The client wanted a logo for their new CBD cream product with a unique name that balanced medicinal effectiveness with fashion-forward appeal. The final design needed to reflect a sense of luxury, healing, and alignment with the Experience CBD brand.
Key Objectives
- Design a memorable logo for “CBD Potion Lotion”
- Capture both medicinal credibility and product trend appeal
- Ensure scalability and clarity across label, cap sticker, and promotional use
- Provide multiple versions including top-sticker adaptation
Crafting the Solution
We explored multiple logo variations, presenting a range of styles from playful to pharmaceutical. The final selection featured a strong gold and black palette with a handwritten-style “Potion” paired with sleek metallic elements. Vector precision was used to support product labels, marketing material, and embossed effects. Additional black-and-white and bordered versions were included for flexibility.
Real Results
The approved logo helped elevate the product’s perception and supported a successful launch. The client incorporated the mark across labels, order forms, trifold brochures, and eCommerce listings. Feedback on the product’s packaging was overwhelmingly positive, highlighting the logo’s balance of visual elegance and clarity.
The REDXEL Impact
This visual identity set the foundation for a new bestselling topical in the Experience CBD product family. It established a recognizable sub-brand that could evolve into future skincare and lotion lines while maintaining cohesion with the parent company’s visual direction.
What We Delivered
- Primary Logo with Gold + Flare Effects
- Flat Color Versions (no flare, various borders)
- Black & White Vector Logo
- Sticker Version for 1.75" Cap
- Exported Assets for Print and Web