ToVictory: Craft Beer and Wine Logo Illustration
A patriotic pin-up badge mark for the ToVictory craft beer and wine brand, presented in full color, monochrome, and reverse treatments across real bar service and branded merchandise.
Framing the Challenge
ToVictory needed a bold, characterful badge mark for a craft beer and wine brand, one that could carry consistently across packaging, apparel, and bar merchandise.
Key Objectives
- Illustrate a patriotic pin-up badge mark built around a Lady Liberty style figure
- Deliver the mark in full color, positive, and reverse monochrome treatments
- Show the identity applied across bottle, glass, apparel, and bar merchandise
Crafting the Solution
REDXEL illustrated the ToVictory badge starting from full line art of a Lady Liberty style pin-up figure holding a beer mug and American flag, then developed the illustration through color studies before finalizing the full color release. The finished mark was also delivered in matching positive and reverse black and white treatments, and the identity is presented applied across a beer bottle and pint glass, apparel, and a full line of bar merchandise.
Real Results
The final identity is a fully illustrated badge mark delivered in full color and black and white treatments, shown applied across real bottle, glass, apparel, and merchandise presentations.
The REDXEL Impact
ToVictory received a bold, illustrated identity built for craft beverage packaging and bar use. The portfolio presentation shows the mark applied to a beer bottle and pint glass in a bar setting, on apparel, and across a full merchandise line including coasters, a shot glass, a cutting board, a bottle opener, and a patch.
What We Delivered
- Full color illustrated badge mark
- Black and white positive and reverse treatments
- Complete professional export package