Vixen and Valor: Logo Design

Framing the Challenge

A new fashion and apparel brand needed a mark bold enough to stand out while still feeling refined, one that could hold up as a compact monogram, read clearly in both light and dark use, and carry through to premium packaging and a retail environment.

Key Objectives

• Explore multiple monogram directions before settling on a final mark
• Design a distinctive monogram that reflects the brand name visually
• Pair the monogram with an elegant wordmark for primary use
• Confirm the mark reads clearly in both light and dark applications
• Visualize the identity in premium packaging and a retail context

Crafting the Solution

REDXEL explored a range of monogram directions for Vixen and Valor, including bracketed letterforms, a crossed-V emblem, a chalice-like form, a stacked ingot motif, and a weathered painted treatment, before refining the identity down to a mirrored double-V monogram paired with a refined serif wordmark. The finished mark was checked in both black-on-light and gold-on-dark presentations to confirm it holds up cleanly in reverse, then carried through to a foil-stamped luxury hangtag and a full boutique retail presentation to show the identity at work.

Real Results

The final identity is a mirrored double-V monogram and wordmark, finished to a professional standard in vector and raster formats and confirmed to read clearly in both light and dark use, shown applied to a foil-stamped hangtag and within a boutique retail presentation.

The REDXEL Impact

Vixen and Valor received a refined, fashion-forward identity system built on real concept exploration, ready for use across branding, premium packaging, and retail applications.

What We Delivered

• Primary monogram and wordmark logo
• Black colorway
• Gold colorway
• Gold on black colorway
• Gold on white colorway
• Logo package: AI source, JPG, PNG, PDF